Guaranteeing Search Engine Rankings by Jason Piasecki

Using a Pay-Per-Click Search Engine service, like Google AdWords or Yahoo! Search Marketing is the only way to guarantee your ranking in a search engine.

No company, Web site, software or service can guarantee where you will be ranked. However, they can help with Search Engine Optimization.

With Pay-Per-Click (PPC) programs you create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them. The minimum bid for clicks is $0.05-$0.10.  It can go up to several dollars depending on how popular the keywords are.

When is a Pay-Per-Click program right for your Web site? If you feel like your Web site is not getting enough search engine referrals, then it is time to consider PPC programs.

Contact a Benchmark Partner for more information on developing a Pay-Per-Click program for your company.